AI SEARCH EXPERIENCES WE REVIEW
ChatGPT
Google AI Overviews
Gemini
Perplexity
THE CHANGE
How Customers Discover Businesses Is Changing
A customer looking for a service might search Google, browse several websites or ask an AI tool to compare their options. They may ask a specific question, such as “Which provider offers this service, and what should I consider before choosing one?”
AI-assisted answers may draw on websites and other online sources. If your services are described vaguely or your business details differ between sources, customers may receive an incomplete picture of what you offer.
THE OPPORTUNITY
What GEO Means for Your Business
Generative Engine Optimisation (GEO) helps make information about your business easier to understand in AI-assisted search. It builds on good SEO work, with closer attention to the questions people ask AI tools and how your business may be described in their answers.
Explain your services clearly. Show what you offer, whom you help and the details customers need.
Answer questions in context. Give direct, useful answers to detailed customer questions.
Keep information consistent. Clarify important details across your website and relevant public profiles.
OUR SERVICES
What Our GEO Services Cover
Every business starts with different information gaps. We review how your services are explained on your website and across relevant sources, then recommend the GEO work that fits your goals.
AI Search Review
We test selected questions customers might ask AI tools about services like yours. We note whether your business appears, how it is described and which sources are visible, giving us a starting point for the work.
Customer Question Research
We look beyond short keywords to the detailed questions people ask when comparing services. This helps us identify the answers your website already provides and the information it still needs.
Brand and Business
Information
We check that your website clearly explains your services, audience, locations and contact details. Where relevant, we also identify important differences between your website and public profiles that may need correcting.
Website Content Improvements
We improve existing pages or plan new content where there is a clear need. The focus is on direct answers, useful service details and information your team can verify.
Relevant Online Presence
We review suitable business profiles, industry sources and brand mentions to see how your company is presented beyond its website. We then identify practical opportunities to correct details or add useful information.
Monitoring and Reporting
We repeat agreed AI search checks after changes are published and report what we observe. We explain changes in mentions, descriptions and visible sources while recognising that AI answers can vary between searches.
THE BENEFITS
What GEO Can Help You Improve
GEO helps you review how your business is described in AI-assisted search and strengthen the information customers may encounter while researching their options.
OUR PROCESS
How We Build Your GEO Strategy
GEO starts with understanding your business and what customers need to know about it. We review the information currently available, improve the areas within the agreed scope and check what changes over time.
Understand your business
We confirm your services, audience, locations and the details that make your business distinct. Your team helps verify the facts before we recommend changes or publish new information.
Review AI Search and Sources
We test selected questions customers might ask AI tools and record how your business is described, whether it appears and which sources are visible. We also review your important website pages and relevant public profiles for missing or inconsistent information.
Plan Improvements
We test selected questions customers might ask AI tools and record how your business is described, whether it appears and which sources are visible. We also review your important website pages and relevant public profiles for missing or inconsistent information.
Improve Your Content and Presence
We confirm your services, audience, locations and the details that make your business distinct. Your team helps verify the facts before we recommend changes or publish new information.
Review and Adjust
After changes are published, we repeat the selected AI search checks and review what we can observe. We explain changes in descriptions, mentions and visible sources, while recognising that AI answers vary. Those findings guide the next priorities.
REPORTING
How We Review GEO Progress
AI answers can change between tools, prompts and even repeated searches. We agree on a set of relevant questions, record what we see and use those observations alongside website data to guide the next steps.
GEO PACKAGES
Choose a Starting Point
Explore our GEO packages and find a starting point that fits your business. We’ll confirm the scope and price based on your website, goals and the work required.
GEO Review
A focused assessment of how your business appears in AI-assisted search.
Review of selected customer questions
across relevant AI search tools
Check of business descriptions, services and key details
Review of sources cited in relevant answers
Identification of missing or inaccurate information
Prioritised recommendations and next steps
Ongoing GEO Support
A continuing plan to improve your business information and review its visibility over time.
Initial GEO review and strategy
Customer question and topic research
Improvements to agreed website pages
Review of relevant external business information
Regular checks of selected AI search questions
Progress reviews and updated priorities
WHY CHOOSE SEOGEO RANK FOR GEO
A Focused and Practical
Approach to GEO
AI search can present your business in ways you cannot fully control. We focus on the information you can improve and explain how each recommendation supports a clearer online presence.
SEO and GEO Work Together
We look at your website’s search foundation alongside how your business appears in AI-assisted answers. This helps us identify improvements that serve both search visitors and people using AI tools to research their options.
We Start With Your Actual Business
Before suggesting changes, we learn what you offer, where you operate and how you want your services described. Your team can confirm the details so the content reflects your business accurately.
Clear Work, Clear Priorities
You’ll know which pages or business details need attention, what we recommend changing and who will handle each task. We set the scope before work begins and review priorities as we learn more.
Careful Review of AI Search
We check selected questions and record what appears, including descriptions, mentions and cited sources. Because AI answers can change between searches, we use these observations to guide improvements rather than promise a particular mention.
EXPLORE RELATED SERVICES
More Ways to Improve Your Search Presence
GEO works best when the information about your business is clear and your website gives customers useful answers. Explore the services that can support that work.
SEO Services
Improve the technical foundation and search visibility of your website.
On-Page SEO
Make important pages clearer, better structured and easier for customers to use.
SEO Content Writing
Create service pages and articles that answer real customer questions.
See How Your Business Appears in AI Search
Do AI-assisted answers mention your business, describe your services accurately or cite useful information about you? We can review a selection of questions your customers might ask and show you what we find.
Your GEO review can cover:
How your business appears in selected answers
Whether key service and business details are accurate
How your business appears in selected answers
Which sources are cited
Which improvements to consider first